509 7th Street NW, 3rd Floor
Washington D.C. 20004
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Discover the power of measurable marketing strategies through digital marketing. With the revolution of paid social media tactics, companies of all sizes — from local businesses to international corporations — can drive audience development and relevant business conversions. In this in-depth workshop, you will walk away with a comprehensive strategy and tactical plan for using social media to achieve organizational goals.
We will cover an introduction to paid social media strategies, then we will explore the tactics within each channel. You'll be able to quantify, track and measure the results of your efforts, as well as make data-driven decisions to determine the right channel and content mix for your organization using social content, segmentation, and advertising strategies.
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