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This bootcamp introduces students to the current social media landscape and explores how it can be used for maximum results (for brands as well as agencies). Participants will leave with a detailed understanding of both the current social media landscape and how to evaluate which tools or social platforms are the best fit for their organization's strategic goals.
Topics to be covered will include: an overview of social media platforms, current social media trends and their implications, how to tailor social media tools to your existing business strategies and social media tools for monitoring and ROI.
Case studies and tactics will be presented throughout the session and participants will gain hands on knowledge.
Chart your own career path. Pick up where this workshop leaves off. Dive into the fundamentals in our five-week, online Digital Marketing Circuit or level up on the job in our on-campus Digital Marketing course.
Digital and Social Content Strategist,
Meredith is a social media guru and content strategist with experience working on digital content strategies for Fortune 500 brands such as Wells Fargo, Western Union, Morningstar Inc., and Deloitte. As a budding journalist, Meredith already understood social media’s benefit to publishers and reporters but quickly realized it’s immense potential to help brands better connect with customers. As a result, she traded in the traditional journalism track to pursue a career in social media and digital storytelling. Her experience spans working on corporate marketing teams, within digital agencies, and now as an independent consultant and owner of Work it Web. But one thing’s is certain: Meredith’s specialty and passion are helping companies leverage social media, original content, and engagement strategies to grow their brand online. Meredith is also the creator and writer of a career blog for women navigating their twenties, joboffersbadboyfriends.com.
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