Social Media Bootcamp For Business - Get More Conversions | Online

About this workshop

This bootcamp introduces students to the latest social media landscape and explores how it can be used for maximum results. Participants will leave with a detailed understanding of both the current social media landscape, trends and how to evaluate which tools or social platforms are the best fit for their organization's strategic goals.

Topics to be covered will include: objective setting, persona research, customer journey, real-time content, content planning, analytics and monitoring social media ROI. Case studies and tactics will be presented throughout the session and participants will gain hands on knowledge through in-class practice sessions.

Takeaways

• Get hands-on experience how to set up an effective social media campaign
• Learn how consumers’ online behavior
• Examine how to connect social media with your objectives
• Increase engagement with content marketing
• Understand and learn social media planning
• Discover how to use social media for research
• Look at case studies on effective use of social media
• Fundamentals of social media paid advertising
• Review best practices on how to engage people
• Learn how to measure social media effectiveness and ROI

Prereqs & Preparation

This workshop is for beginners and those who want to learn how to manage an effective social media campaign for their business. It is recommended that students bring laptops and have signed up with a valid Facebook business page.