Social Media Bootcamp: Build Community, Create Value & Drive ROI
14

Saturday, 14 December

10 am – 3 pm CST

GA Chicago @ Rent 24

444 N Wabash Avenue, 5th Floor
Chicago, IL 60611
$150 USD
Regular Ticket
$150 USD
Total
`

Questions? Read our FAQs

Social Media Bootcamp: Build Community, Create Value & Drive ROI | December 14

Barbara Maldonado Roering Photo


Customer Success Manager, PrizeLogic

14

Saturday, 14 December

10 am – 3 pm CST

GA Chicago @ Rent 24

444 N Wabash Avenue, 5th Floor
Chicago, IL 60611
$150 USD
Regular Ticket
$150 USD
Total
`

Questions? Read our FAQs

About This Workshop

Are you effectively tapping into social media? This bootcamp introduces participants to the current social media landscape and explores how it can be used for maximum results (for brands as well as agencies). We'll dive into how to create, execute, measure and optimize your social media marketing strategy.

Participants will leave with a detailed understanding of both the current social media landscape and how to evaluate which tools or social platforms are the best fit for their organization's strategic goals. Case studies and tactics will be presented throughout the session and participants will gain hands on knowledge through breakout sessions.

Takeaways

  • Overview of social media platforms
  • Current social media trends and their implications
  • How to tailor social media tools to your existing business strategies
  • Social media tools for monitoring and ROI

About the Instructor

Barbara Maldonado Roering Photo

Customer Success Manager,
PrizeLogic

Barbara is a Customer Success Manager at PrizeLogic, one of the nation's top promotions agencies. She oversees the agency's largest client programs and is tasked with delivering ongoing and sustainable value for the agency and its clients. Her career spans 20 years in the agency world. Her passion in engagement marketing goes back 20 years to her career start in experiential marketing where she planned private rock concerts for the likes of the Goo Goo Dolls and 3 Doors Down for corporate clients and traveled around the country hosting backstage meet and greets for music acts sponsored by Miller Brewing Company. Seeing that after an amazing experience with a brand, a fan had no place to continue the conversation – and as social media extended beyond college campuses - Barbara traded her backstage passes for a role on the Interactive Team working on the Monopoly Game at McDonald’s, international promotions with Symantec and Kraft Foods and many more. That was thirteen years ago and she hasn’t looked back.

Barbara’s digital career has traversed digital consumer promotions for McDonald’s, Symantec, Kraft Foods, Nonni’s Biscotti, Discover Financial Services, Allstate, to social media campaigns for Kraft Foods, Saputo Foods, women-only athletic events, the Chicago Wolves and most recently Mizkan Americas, Family Dollar, AT&T, Clorox Brands, Nissan INFINITI and the National Football League. She served as the social media practice lead at Epsilon for five and a half years building the practice from small 5 figure projects to multi-million dollar engagements. In 2019, Barbara pivoted her career away from execution to a customer success role at PrizeLogic, an agency she has long admired. In this new role, she is applying the best practices of building departments, establishing strong partnerships with clients and driving digital product innovation.

Barbara holds a B.A. in Political Science from the University of Wisconsin – Madison and a Masters in Integrated Marketing Communications from Northwestern University. Additionally, she has earned a Certificate in Women in Leadership from Cornell University, a Design Thinking Certificate from MIT and a UX Design Certificate from General Assembly.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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