So you have a Facebook page, a Twitter feed, or an Instagram account with some really great content. How do you extend the reach of your content to make people fully aware of your message, product, and your brand? Social advertising is a very target and effective way to get your message across. However the key is to optimize your advertising spend so you are reaching the right audience so you can convert them into fans.
In this course, we will cover: - The many different advertising products on different social media platforms – Facebook, Instagram, Twitter, and(or) Linkedin; - How to efficiently utilize the ad targeting options to reach your audience, and optimize your ad spend by understanding the analytics of your ad performance.
This course could target anyone with basic understanding of Facebook, who possibly already operate a Facebook page and is looking to beef up their fan acquisition effort.