Service designers are the new rockstars of the start-up world. Want to replicate the success of Uber? Airbnb? Hello Fresh? Even General Assembly? Then service design thinking is for you.
In this practical workshop you’ll learn how to design your business (or your client’s) from the customer’s perspective. Discover a four-step process to uncover what people want and value. And, in doing so, save considerable amounts of money in marketing and build a stronger brand.
Whether you’re looking to make your product desirable. Your customer experience remarkable. Or leave your competition for dust. This workshop is for you.
This workshop is highly interactive with group activities and discussions throughout. To participate you will need to:
Why we’re all service designers (even if you don’t yet realise it)
How to redesign your business around your customer
A four-step process to uncover what people really want
How to unlock hidden value in your business
Case studies from Uber, Airbnb, Hello Fresh and many more
How to gain creative confidence to make change happen
Jonathan is a senior customer experience designer who has worked on a range of design, digital and change projects across the UK and Australia over the last six years. As a trained user experience designer, he has worked across the entire design process, from determining the strategic intent, understanding user needs and synthesising their insights. To sketching ideas, building prototypes and implementing ﬁnal products with recommendations and strategies to ensure true transformation can take place.
He is passionate about the pragmatism of design and the benefits that clear digital strategy and agile methodology can offer in driving organisational transformation. Jonathan regularly uses graphic techniques and storytelling visuals to communicate and engage teams throughout agile projects that demand change and innovative thinking. Jonathan is also an accredited sports and professional coach.
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