View All Manchester Design

Service Design Made Simple | Online | December 13

£35 GBP each
Monday, 13 December, 2021
3 5:30 am EST
Manchester (Online)

About This Workshop

Service designers are the new rockstars of the start-up world. Want to replicate the success of Uber? Airbnb? Hello Fresh? Even General Assembly? Then service design thinking is for you.

In this practical workshop you’ll learn how to design your business (or your client’s) from the customer’s perspective. Discover a four-step process to uncover what people want and value. And, in doing so, save considerable amounts of money in marketing and build a stronger brand.

Whether you’re looking to make your product desirable. Your customer experience remarkable. Or leave your competition for dust. This workshop is for you.

This workshop is for all levels, no prior experience needed.

Please note:

This class is highly interactive with group activities and discussions throughout. To participate you will need to:

  • Have your camera turned on for the entire session
  • Have an accessible microphone
  • Be in a quiet, well-lit space with minimal distractions
  • Strong internet connection

Takeaways

You’ll discover:

  • Why we’re all service designers (even if you don’t yet realise it)

  • How to redesign your business around your customer

  • A four-step process to uncover what people really want

  • How to unlock hidden value in your business

  • Case studies from Uber, Airbnb, Hello Fresh and many more

  • How to gain creative confidence to make change happen

Preparation

  • This class is taken completely online via Zoom.
  • We will provide a link to the session 24h before & again on the day of the class - keep an eye out in your inbox.

  • All communication will be sent to the email used to purchase a ticket. If you have signed up on behalf of a friend or colleague, please forward along this information. NOTE: this session will not be recorded, however, slides will be sent within 7 days following the class.

About the Instructor

Jonathan Yeates Photo

Senior Customer Experience Designer, Nous Group

Jonathan is a senior customer experience designer who has worked on a range of design, digital and change projects across the UK and Australia over the last six years. As a trained user experience designer, he has worked across the entire design process, from determining the strategic intent, understanding user needs and synthesising their insights. To sketching ideas, building prototypes and implementing final products with recommendations and strategies to ensure true transformation can take place.

He is passionate about the pragmatism of design and the benefits that clear digital strategy and agile methodology can offer in driving organisational transformation. Jonathan regularly uses graphic techniques and storytelling visuals to communicate and engage teams throughout agile projects that demand change and innovative thinking. Jonathan is also an accredited sports and professional coach.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

Community Code of Conduct

Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.

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By providing us with your email, you agree to General Assembly’s Terms of Service, and to receive email updates on courses, special events and GA news. You can change your mind at any time and unsubscribe from GA marketing emails by clicking the "unsubscribe" link located at the bottom of every marketing email or by emailing no.marketing@ga.co.