Service Design Bootcamp | Two-Part Series | June 21

€150 EUR each
Tuesday, 21 June -
Wednesday, 22 June
5 7:30 am EDT
Paris (Online)

About This Workshop Series

Service Design is a well established, yet often misunderstood discipline that focuses on the development of solutions with consideration to all channels and touch points from both a user and organisational perspective. It’s a growing industry, with everyone from banks, to social enterprises using this to create value for their organisations, and the people they interact with.

This is a hands-on, crash course where you’ll learn a high level approach and key tools and practices of service design. You’ll design with consideration for both the user and the organisation involved in the service.

In this course, you’ll work through:

→ Discovery: understanding the needs and pain points of users; defining and prioritising the right problems to solve.

→ Ideation: developing a range of ideas to address the problems at hand.

→ Prototyping: testing and iterating the future service offering, including the customer experience and organisational capabilities

→ Communication and stakeholder engagement: articulating the many facets of your offering in a concise yet engaging way, to take stakeholders on a journey and get their buy-in and support.

This workshop is for anyone that has an interest in applying service design techniques to solve complex problems.


Service Design Bootcamp Part 1
Tuesday   5 7:30 am EDT
Service Design Bootcamp Part 2
Wednesday   5 7:30 am EDT


  • This class is taken completely online via Zoom.
  • We will provide a link to the session 24 hours before & again, on the day of the class, to the email used to purchase a ticket. If you have signed up on behalf of a friend or colleague, please forward along this information.

NOTE: this class will not be recorded, however, slides will be sent within 7 days following the session.

About the Instructor

Jia Liang Wong Photo

UX Researcher

Jia Liang (JL) believes in using the power of design to empower teams to spur innovation in society. His time working in public healthcare taught him the importance of patient-centric care, which inspired him to empower both businesses and customers through the practice of user-centered design.

JL has a demonstrated history of user experience research and facilitation, in both consulting and in-house capacities and across the tech, healthcare, banking, and public service industries. He’s worked with global clients including Adidas, BBC, and Vans to deliver user-focused research, facilitate insight workshops, and create foresight-driven concepts. At Grab, JL advised product and design teams in synthesizing insights around driver and consumer experiences in Southeast Asia, and co-developed an internal training curriculum for other researchers and designers.

JL received an MA in Digital Experience Design from Teesside University and Hyper Island, a Specialist Diploma in Business Analytics from Temasek Polytechnic, and a Bachelor of Accountancy from Singapore Management University.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

Community Code of Conduct

Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.

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