SEO Training for Startups & Beginners
6

Friday, 6 March

10 am – 1 pm EST

GA NYC (Manhattan), Classrooms (3rd Floor)

10 East 21st Street
New York, NY 10010
$99 USD
Regular Ticket
$99 USD
Total

Questions? Read our FAQs

SEO Training for Startups & Beginners | March 6

Sharon Lee Thony Photo


Digital Marketing Executive, Founder & Principal of SLT Consulting, Sharon Lee Thony Consulting

6

Friday, 6 March

10 am – 1 pm EST

GA NYC (Manhattan), Classrooms (3rd Floor)

10 East 21st Street
New York, NY 10010
$99 USD
Regular Ticket
$99 USD
Total

Questions? Read our FAQs

About This Workshop

Learn how to rank your website at the top of search engines, like Google. Search Engine Optimization (SEO) is more important than ever if you’re interested in driving targeted traffic to your website. We’ll share the strategies for creating an effective SEO campaign that improves your online visibility and brings potential customers to your company website.

Who is this workshop for:

  • Entrepreneurs and Business Owners who would like to drive more traffic to their website
  • Digital Marketers looking for strategies to expand the online footprint of their brands
  • Individuals interested in starting a career in internet marketing or SEO

Takeaways

  • Drivers of online traffic and the importance of SEO
  • How search engines work and an introduction to SEO
  • Keyword Research + Competitive Analysis
  • On-Page Optimization
  • Off-Page Optimization
  • Link Building Strategies
  • SEO Tools
  • SEO vs SEM
  • Q&A

Preparation

Bring your laptop

Regulatory Information:

General Assembly’s workshops are for recreational purposes and are not regulated by the Bureau of Proprietary School Supervision.

About the Instructor

Sharon Lee Thony Photo

Digital Marketing Executive, Founder & Principal of SLT Consulting,
Sharon Lee Thony Consulting

Sharon Lee Thony is a brand marketing executive and digital marketing instructor, with nearly two decades of experience creating award-winning marketing campaigns for travel, beauty and luxury lifestyle brands. Sharon is founder and principal at Sharon Lee Thony Consulting, a boutique marketing collective that partners with savvy businesses looking to scale their efforts in various integrated marketing channels for growth: social media, search marketing, website optimization, email marketing, digital performance and brand strategy.

Sharon started her career as an account executive at top advertising agencies like Saatchi & Saatchi and McCann-Erickson, working with client brands like P&G, Unilever, MasterCard, and Johnson & Johnson. She later went client-side to Unilever brand marketing to work on personal care products like Caress, Lever 2000, Q-tips, Axe, Dove, Snuggle, and Wisk. She led marketing teams in the non-profit sector at the Girl Scouts of the USA and Lumberyard, as well as luxury hotel brands like COMO Hotels & Resorts, Triumph Hotels and Le Soleil d’Or.

She is a Founding Member of Chief, a network of elite female professionals, and Co-Chair of the National Alumni Council at the American Association of Advertising Agencies. Sharon has earned a BA from New York University and an MBA from The Wharton School. She lives in NYC with her husband, their two adorable sons and their dog.

Sharon has taught over 100+ classes and workshops in digital marketing at General Assembly.
She serves as a member of the General Assembly Digital Marketing Product Advisory Board and in recognition of her exemplary service in the classroom, Sharon has been selected as a member of General Assembly's Distinguished Faculty program.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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