SEO Training for Startups & Beginners | February 22
Michael Buchholz
Managing Director,
Caldwell Richards
About This Workshop
Learn how to rank your website at the top of search engines, like Google. Search Engine Optimization (SEO) is more important than ever if you’re interested in driving targeted traffic to your website. We’ll share the strategies for creating an effective SEO campaign that improves your online visibility and brings potential customers to your company website.
Who is this workshop for: - Entrepreneurs and Business Owners who would like to drive more traffic to their website - Digital Marketers looking for strategies to expand the online footprint of their brands - Individuals interested in starting a career in internet marketing or SEO
Takeaways
- Drivers of online traffic and the importance of SEO
- How search engines work and an introduction to SEO
- Keyword Research + Competitive Analysis
- On-Page Optimization
- Off-Page Optimization
- Link Building Strategies
- SEO Tools
- SEO vs SEM
- Q&A
Preparation
This workshop will be completely live and online. In preparation, please download Zoom and Slack. Please install the following free software before class. Atom Text Editor https://atom.io/ Google Chrome https://www.google.com/intl/en/chrome/browser/ This session will not be recorded, however slides will be shared following the class.
About the Instructor
Michael Buchholz
Managing Director,
Caldwell Richards
Michael is the founder and managing director of Caldwell Richards, a Singapore-based marketing and design consultancy helping B2B tech start-ups and Fortune 500 companies address their marketing challenges.
Having lived in Asia for the past 20+ years, his working career has allowed him to develop a broad range of experience in Communications, Marketing and Business Development with some of the world’s most recognized technology brands. This background has given him the opportunity to build his Go-To-Market skills in terms of Strategy and Budgeting, as well as lead projects in Advertising, Branding, Channel Management, Content Development, Digital Marketing, Events Management, Lead Generation, Product Marketing, Public Relations, and Web Development.
Michael has a Bachelor of Arts degree from the University of Western Ontario and a Master of Arts degree in Communications Management from The University of South Australia. Outside of work, Michael is an avid diver and passionate about motorcycles
Refund Policy
We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.
Community Code of Conduct
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