SEO Content Workshop | Online | August 3

SEO Content is not the way it used to be – no more keyword stuffing, but all about intent and user value. Perfect for small business owners and copywriters looking to move into a Digital Marketing role or interested in getting better SEO value out of their content, this workshop will teach students the best SEO practices and how to produce quality content.

Please note:

This workshop is highly interactive with group activities and discussions throughout. To participate you will need to:

• Have your camera turned on for the entire session
• Have an accessible microphone
• Be in a quiet, well-lit space with minimal distractions
• Strong internet connection

• Best practices for SEO content in 2021
• Running an SEO content audit
• Improving a website’s SEO through a content marketing strategy
• How to do a keyword research and match these keywords to users’ search intent
• Develop an organised site structure for higher ranking on search engine results pages

In preparation, please download Zoom.

This session is not recorded however, you will receive the instructor’s slides following the session.

If you have any questions please reach out to help@generalassemb.ly

Stephen is a Lead Instructor for GA in Melbourne, Australia and co-founder of Smithfield Digital; specialising in digital marketing in-house consultancy and custom training.

Combining 20 years digital marketing and education experience in the UK and Australia, Stephen’s trained, consulted and advised some of Australia’s biggest brands on the most effective digital sales and marketing strategies for profitable results.

In early 2016, he co-founded Smithfield Digital - bringing unique energy and fresh ideas, they create innovative, extra-lively workshops that will help you nail your use of digital, social, search and mobile channels.

NAB, Westfield, PSC and Tennis Australia are just some of the businesses that trust him to regularly work with their teams to achieve their digital marketing goals and reach their potential.

As well as leading General Assembly’s range of on-campus and remote Digital Marketing courses Stephen also runs a series of high-energy, practical workshops throughout the year and is a regular guest speaker at industry events and meetups.

In recognition of his exemplary service in the classroom, Stephen has been selected as a member of General Assembly's Distinguished Faculty program.