Good SEO helps your website grow.
Unlike paid traffic which stops if the payments do, organic (search) traffic should grow over time as for example the number of sources linking to your page grows too.
At the same time, SEO keeps changing, as search engines get more and more sophisticated at recognising relevant content. Today, the line between content marketing and SEO is blurrier than ever.
In this workshop you will be learning about the importance of SEO, how it impacts your website and what you can do to improve your search ranking.
Requires and understanding of your (digital) marketing strategy and audience.
Please bring a laptop computer.