SEO Bootcamp
12

Saturday, 12 December

1 6 pm EST

GA San Diego (Livestream)

Zoom Webinar
See Preparation Section Below
$250 USD
Regular Ticket
$250 USD
Total

Questions? Read our FAQs

SEO Bootcamp | December 12

Quaison Carter Photo


Founder / Consultant, Built Within

12

Saturday, 12 December

1 6 pm EST

GA San Diego (Livestream)

Zoom Webinar
See Preparation Section Below
$250 USD
Regular Ticket
$250 USD
Total

Questions? Read our FAQs

About This Workshop


Search engine optimization (SEO) is often thought of as a complex and long-term process for marketers. But there are many quick and easy steps you can take to improve your website traffic and start a successful SEO campaign. Students will walk away with a solid base to create a search engine optimized web presence, plus a customized comprehensive plan to continue their efforts.

In this workshop on “human-centered SEO,” you’ll learn the basics of how to analyze and improve your organic search performance on Google. You’ll dive into both onsite and offsite methods of improving your search rankings, while getting a glimpse of the software that most search marketers rely on. This is a hands-on workshop that will describe SEO techniques and take students through each step of setting up and optimizing their websites in class.

The wellbeing of our employees, students, clients, instructors, and guests is our number one priority here at General Assembly. We are monitoring the COVID-19 situation very carefully and are adjusting delivery of our programs.

Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one.

Registered students will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you'll need for the session. Registration for this class will close 2 hours prior to the session start in order to allow all students ample opportunity to have the technology enabled.


General Assembly’s classes, workshops and events are recreational and for avocational purposes only. No certificate is awarded.

Takeaways

  • Understand the basics of having your website found on major search engines.
  • Set up and explore Google Analytics and Webmaster Tools to measure your website traffic.
  • Research and build a keyword list to get your site ranked in search queries.
  • Analyze your performance and your competitors’ performance on your target keywords.
  • Set up your basic onsite search anchors such as URL structure, page titles, meta tags, and more.
  • Plan a link-building campaign to improve site authority and improve search ranking.
  • Create a content calendar to help keyword and content planning
  • Develop a long-term blog strategy to improve your SEO performance month after month.

Preparation

  • You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.
  • This course will occur completely online using Zoom and Slack.
  • Course set up information will be emailed to all students signed up around 24 hours before (and again an hour before) your course launches.
  • Students should arrive with an existing website or business to which they will apply these techniques. They must also have access to Google Analytics and Google Webmaster tools for this website. For those who do not already have this set up, we can do so at the beginning of the session.

About the Instructor

Quaison Carter Photo

Founder / Consultant, Built Within

Quaison ("Kway-sin") Carter is a marketing strategist, consultant, and educator.

His focus is on delivering best in class performance marketing strategy for brands, agencies, and professionals looking to deepen their tactical foundation and strategic best practices in-house or create a better hybrid relationship with agency partners.

Since 2015 Quaison has been an instructor at General Assembly helping to build and facilitate the digital marketing curriculum on and off campus with courses that range from setting up Google Analytics, SEO Tactics, to creating persona-driven multichannel go to market strategies.

As a consultant, Quaison works with recognized Fortune 500 companies around the world like ExxonMobil and IMG/Endeavor, to startups and mid-size companies looking to identify/establish a brand strategy. A lot of his work is around training teams to become technical, objective orientated performance marketers and thinkers. He also does speaking engagements and workshops at a number of events and platforms including Entreprenuer.com and Social Media Week.

Previously, Quaison was the founding Head of Marketing at Hungry, which was later acquired by FIG where he oversaw all Organic and Performance marketing (Paid Search, Social, SEO, misc biddable channels and Digital Strategy) for clients including Macy's, Virgin Atlantic, Benjamin Moore, Casper, Bright Health Insurance and more.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

Community Code of Conduct

Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.

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