SEO Bootcamp
24

Friday, 24 November

10 am – 5 pm GMT

GA London, The Relay Building

1st Floor, 114 Whitechapel High Street
London
£150 GBP
Regular Ticket
£150 GBP
Total

Questions? Read our FAQs

SEO Bootcamp

Jill Quick Photo


Data-Driven Digital Marketing Consultant, Trainer, Speaker and Author working with Existing Brands and Start-Ups, Quick Marketing

24

Friday, 24 November

10 am – 5 pm GMT

GA London, The Relay Building

1st Floor, 114 Whitechapel High Street
London
£150 GBP
Regular Ticket
£150 GBP
Total

Questions? Read our FAQs

About This Workshop

Search engine optimization (SEO) is often thought of as a complex and long-term process for marketers. But there are many quick and easy steps you can take to improve your website traffic and start a successful SEO campaign. Students will walk away with a solid base to create a search engine optimized web presence, plus a customized comprehensive plan to continue their efforts.

In this bootcamp on “human-centered SEO,” you’ll learn the basics of how to analyse and improve your organic search performance on Google. You’ll dive into both onsite and offsite methods of improving your search rankings, while getting a glimpse of the software that most search marketers rely on. This is a hands-on workshop that will describe SEO techniques and take students through each step of setting up and optimising their websites in class.

Students must bring a laptop to class access to a Google Analytics (and Google Search Console tools if possible).

Takeaways

  • Understand the basics of having your website found on major search engines.
  • Explore Google Analytics and Search Console Tools to measure your website traffic.
  • Research and build a keyword list to get your site ranked in search queries.
  • Analyse your performance and your competitors’ performance on your target keywords.
  • Set up your basic onsite search anchors such as URL structure, page titles, meta tags, and more.
  • Plan a link-building campaign to improve site authority and improve search ranking.
  • Create a content calendar to help keyword and content planning
  • Develop a long-term blog strategy to improve your SEO performance month after month.

Prereqs & Preparation

  • students must bring a laptop to class with access to a Google Analytics and Google Search Console tools if possible
  • we will be using Screaming Frog, please come to class with this pre-installed for free from https://www.screamingfrog.co.uk/seo-spider/
  • students should arrive with an existing website or business to which they will apply these techniques.

About the Instructor

Jill Quick Photo

Data-Driven Digital Marketing Consultant, Trainer, Speaker and Author working with Existing Brands and Start-Ups,
Quick Marketing

Break down the jargon, lose the fluffy reports and develop growth strategies that have data at its core. I help unwrap the shiny wrapping paper and help businesses and marketers bring out the best in their Digital Marketing. I am data driven and captivated by the reasons why people buy, and using data and insights to create strategies that really work in the real world.

I empower both start-ups and established businesses with the map to help them succeed in navigating the digital landscape. I help you to develop an actionable digital marketing strategy based on your own unique business needs and show you how to create campaigns founded on analytics by allowing you to pinpoint exactly what moves the needle in your campaigns.

On a personal note, I am a mum of two from the north with a love for good puns, vintage art and strong, decent coffee.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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