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SEO Bootcamp | June 26

Tony DeYoung Photo

Digital Marketing and Growth Hacking Consultant
SEO Bootcamp
Saturday, 26 June, 2021
1 6 pm EDT
Boston (Online)
$ 250
USD


Total
$ 250
USD
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SEO Bootcamp | June 26

Tony DeYoung Photo

Digital Marketing and Growth Hacking Consultant

About This Workshop

Search engine optimization (SEO) is often thought of as a complex and long-term process for marketers. But there are many quick and easy steps you can take to improve your website traffic and start a successful SEO campaign. Students will walk away with a solid base to create a search engine optimized web presence, plus a customized comprehensive plan to continue their efforts. In this workshop on "human-centered SEO," you’ll learn the basics of how to analyze and improve your organic search performance on Google. You’ll dive into both onsite and offsite methods of improving your search rankings, while getting a glimpse of the software that most search marketers rely on. This is a hands-on workshop that will describe SEO techniques and take students through each step of setting up and optimizing their websites in class.

General Assembly’s classes, workshops & events are for recreational purposes and are not regulated by the bureau of proprietary school supervision.

If this class is recorded, students will be sent the recording link within 7 days after class completion by email. Students are encouraged to download and save any shared materials (worksheets, deck if applicable) during class for later reference as they are not be shared by email.

Takeaways

  • Understand the basics of having your website found on major search engines.
  • Set up and explore Google Analytics and Webmaster Tools to measure your website traffic.
  • Research and build a keyword list to get your site ranked in search queries.
  • Analyze your performance and your competitors’ performance on your target keywords.
  • Set up your basic onsite search anchors such as URL structure, page titles, meta tags, and more.
  • Plan a link-building campaign to improve site authority and improve search ranking.
  • Create a content calendar to help keyword and content planning
  • Develop a long-term blog strategy to improve your SEO performance month after month.

Preparation

  • You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.

  • This class will occur completely online using Zoom.

  • Class setup information will be emailed to all students signed up around 24 hours before (and again an hour before) your class launches.

  • Each individual class participant must have purchased a ticket

About the Instructor

Tony DeYoung Photo

Digital Marketing and Growth Hacking Consultant

Tony DeYoung is a hands-on digital marketing and growth hacking consultant to software companies from small startups to leading consumer software brands.

He holds a Masters in Psychology from Yale University and a Masters in Statistics from Stanford. He spends his time between city life in San Francisco and farm life in Western Sonoma.

Community Code of Conduct

Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.

Illinois Students

Participants who complete this workshop will not receive a certificate or any other designation of completion.

This workshop is not designed to prepare individuals to follow or pursue a trade, occupation or profession. It is not designed to improve, enhance, or add to the skills and abilities of an individual relative to occupational responsibilities or career opportunities.

This workshop is not approved by the Division of Private Business and Vocational Schools at the Illinois Board of Higher Education and participation in this workshop/event will not be counted towards an approved IBHE program/course of instruction.

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Follow this workshop to get an email the next time it’s scheduled.
Sign-up not required
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Total
$ 250
USD

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