Search engine optimization (SEO) is often thought of as a complex and long-term process for marketers. But there are many quick and easy steps you can take to improve your website traffic and start a successful SEO campaign. Students will walk away with a solid base to create a search engine optimized web presence, plus a customized comprehensive plan to continue their efforts. In this workshop on "human-centered SEO," you’ll learn the basics of how to analyze and improve your organic search performance on Google. You’ll dive into both onsite and offsite methods of improving your search rankings, while getting a glimpse of the software that most search marketers rely on. This is a hands-on workshop that will describe SEO techniques and take students through each step of setting up and optimizing their websites in class.
General Assembly’s classes, workshops & events are for recreational purposes and are not regulated by the bureau of proprietary school supervision.
If this class is recorded, students will be sent the recording link within 7 days after class completion by email. Students are encouraged to download and save any shared materials (worksheets, deck if applicable) during class for later reference as they are not be shared by email.
You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.
This class will occur completely online using Zoom.
Class setup information will be emailed to all students signed up around 24 hours before (and again an hour before) your class launches.
Each individual class participant must have purchased a ticket
Quaison ("Kway-sun") Carter is the Co-Founder of Crypto & NFT Startup Lost Worlds and Managing Director of consulting firm Built Within.
He’s a distinguished faculty member at General Assembly facilitating the digital marketing curriculum on and off-campus with courses that range from SEO, Paid Search/Social, Analytics, Cryptocurrency, and marketing strategies since 2015.
As founder and managing director of Built Within, Quaison leads a team of marketers and consultants that help startups and fortune 500 companies like Unilever develop their internal marketing teams with agency services, training, development, and consulting.
Lost Worlds is the first Proof of Travel NFT experience where you can earn yield from collecting the NFTs of real-world places you visit, bringing Defi and NFTs to the travel and gaming world.
Previously, Quaison was the Head of Marketing at creative agency Hungry (which was later acquired). He oversaw all organic and performance marketing for clients including Macy’s, Virgin Atlantic, Benjamin Moore, Bright Health Insurance, etc.
You can also find his content on Entrepreneur, Social Media Week, and Adweek publications.
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