Seed Fundraising: Mastering the Art and Science

Past Locations for this Workshop

Seed Fundraising: Mastering the Art and Science

Past Locations for this Workshop

About this workshop

Fundraising is challenging for early-stage tech founders. Learn the do’s and don'ts of fundraising from experienced seed investors (and fellow entrepreneurs). Hone your understanding of the marketplace for funding, the fundraising process, your pitch, your target investors, your deal-terms, and your advisors. Everyone starts with some skills advantages in fundraising….and everyone can improve.

Focus. Hone. Master.

Beer and wine reception at GA following the workshop.


  • Understand the “marketplace” for angel/seed-stage capital, the various sources of capital and how their perspectives and requirements differ: Angels, Super-Angels, Seed-Stage VCs, AngelList, etc.
  • Learn how to find and identify the right angel investors and seed stage VCs. Become familiar with the angel fundraising process, how it is different than with VCs, and what is most important to all investors.
  • Determine the factors that impact a decision to “raise now” vs. to wait and build additional traction.
  • Understand how to become more effective in targeting, pitching, and negotiating seed capital for your venture.
  • Discover different types/formats of pitches: learn their similarities, differences, advantages, disadvantages, and how to choose the right one.
  • Find out what’s important in a term-sheet, what the difference is between “Preferred Equity” and “Convertible Notes”, and what the pros and cons are for entrepreneurs and investors.
  • Learn how angels and other investors add value after the deal closes, what you should expect, and how to make the most of it.

Prereqs & Preparation

Bring your fundraising questions and be ready to share your experience.

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