Search Marketing Workshop: SEO & SEM
4

Wednesday, 4 December

10 am – 4 pm AEDT

GA Melbourne

12A, 45 William Street
Melbourne, Australia 3000
$250 AUD
Regular Ticket
$250 AUD
Total

Questions? Read our FAQs

Search Marketing Workshop: SEO & SEM | December 4

Samantha Hurley Photo


Co-Founder, Marketing Entourage

4

Wednesday, 4 December

10 am – 4 pm AEDT

GA Melbourne

12A, 45 William Street
Melbourne, Australia 3000
$250 AUD
Regular Ticket
$250 AUD
Total

Questions? Read our FAQs

About This Workshop

Is your business looking to grow its customer base? Do you care about your customer acquisition costs? If so, that's good because these are some of the most important questions your VCs and partners will ask.

This workshop is designed for startup owners and business / marketing execs looking to build knowledge to tackle two of the most potent marketing channels for any business - SEO and SEM. Participants will walk away with a solid base to create a search engine optimised web presence, and a base plan to start ranking for relevant terms in Google.

Please note: Lunch will be provided, including vegetarian options.

Takeaways

Part 1: An Overview of the Search Landscape

  • Learn why search is an integral part of your marketing arsenal
  • Discuss methodology and approach to search engine marketing

Part 2: Search Engine Optimization Tools of the Trade

  • Define your keywords and audience
  • How to develop search-optimized web content
  • Identify link building opportunities

Part 3: Paid Search with Google AdWords

  • Define your keyword strategy
  • Draft optimized ads
  • Create a winning campaign structure

Preparation

  • Familiarity with marketing and communications basics
  • A desire to design and implement an online marketing strategy

Participants should bring a laptop to class.

About the Instructor

Samantha Hurley Photo

Co-Founder,
Marketing Entourage

In her 20 years experience, having worked on four continents, managing three digital transformations and four acquisitions and mergers, Sam has seen marketing and customer experience’s importance in a business’ success become more prominent. Whether that was embedding marketing tactics within an app (rather than the app be the product itself) with Lonely Planet, developing content as a tool to engage and educate with her clients Nike, UEFA, The FA, FIFA and Mastercard, or developing instant customer feedback and reporting dashboards with The Press Association. Sam is passionate about using a human centred mindset to deliver value to customers to drive brand loyalty and engagement. Wanting to make enterprise level strategic thinking accessible to purpose driven business of all sizes, she co-founded Marketing Entourage, a human centred marketing and customer experience (CX) company in 2015, that helps businesses remain human whilst utilising technology to maximise the customers they impact.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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