Search Marketing Workshop: SEO & SEM
26

Saturday, 26 October

10 am – 4 pm AEDT

GA Melbourne

12A, 45 William Street
Melbourne, Australia 3000
$250 AUD
Regular Ticket
$250 AUD
Total

Questions? Read our FAQs

Search Marketing Workshop: SEO & SEM | October 26

Greg Moskovitch Photo


Senior SEO Specialist , Full Measure Digital

26

Saturday, 26 October

10 am – 4 pm AEDT

GA Melbourne

12A, 45 William Street
Melbourne, Australia 3000
$250 AUD
Regular Ticket
$250 AUD
Total

Questions? Read our FAQs

About This Workshop

Is your business looking to grow its customer base? Do you care about your customer acquisition costs? If so, that's good because these are some of the most important questions your VCs and partners will ask.

This workshop is designed for startup owners and business / marketing execs looking to build knowledge to tackle two of the most potent marketing channels for any business - SEO and SEM. Participants will walk away with a solid base to create a search engine optimised web presence, and a base plan to start ranking for relevant terms in Google.

Please note: Lunch will be provided, including vegetarian options.

Takeaways

Part 1: An Overview of the Search Landscape

  • Learn why search is an integral part of your marketing arsenal
  • Discuss methodology and approach to search engine marketing

Part 2: Search Engine Optimization Tools of the Trade

  • Define your keywords and audience
  • How to develop search-optimized web content
  • Identify link building opportunities

Part 3: Paid Search with Google AdWords

  • Define your keyword strategy
  • Draft optimized ads
  • Create a winning campaign structure

Preparation

  • Familiarity with marketing and communications basics
  • A desire to design and implement an online marketing strategy

Participants should bring a laptop to class.

About the Instructor

Greg Moskovitch Photo

Senior SEO Specialist ,
Full Measure Digital

A search marketing specialist who's overseen campaigns for FTSE 250-listed corporations and national retailers alike, Greg came to
Melbourne digital marketing agency Full Measure Digital from the startup world, serving as Growth Marketing Manager at travel startup Rome2rio. In addition to being a featured speaker at Monash University and RMIT, Greg's been featured in numerous publications, including Fast Company.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

Coming up near you

Let’s Keep You Updated

Enter your email to start following

By providing us with your email, you agree to the terms of our Privacy Policy and Terms of Service.