Search Marketing Workshop: SEO & SEM
10

Saturday, 10 December

10 am – 4 pm AEDT

GA Melbourne

12A, 45 William Street
Melbourne , Australia 3000
$180 AUD
Regular Ticket
$180 AUD
Total

Questions? Read our FAQs

Search Marketing Workshop: SEO & SEM

Carol Mau Photo


Digital Marketing Strategist, Swoop Digital

10

Saturday, 10 December

10 am – 4 pm AEDT

GA Melbourne

12A, 45 William Street
Melbourne , Australia 3000
$180 AUD
Regular Ticket
$180 AUD
Total

Questions? Read our FAQs

About This Workshop

Tickets will be priced at the early bird price of $180 until 12pm Tuesday December 6th. After this point, the regular price of $200 will apply.

Is your business looking to grow its customer base? Do you care about your customer acquisition costs? If so, that's good because these are some of the most important questions your VCs and partners will ask.

This workshop is designed for startup owners and business / marketing execs looking to build knowledge to tackle two of the most potent marketing channels for any business - SEO and SEM.

Students will walk away with a solid base to create a search engine optimised web presence, and a base plan to start ranking for relevant terms in Google.

Takeaways

Part 1: An Overview of the Search Landscape

  • Learn why search is an integral part of your marketing arsenal
  • Discuss methodology and approach to search engine marketing

Part 2: Search Engine Marketing with Google AdWords

  • Define your search marketing metrics
  • Create a winning campaign structure
  • We'll cover both basic campaign setup and more advanced options

Part 3: Search Engine Optimisation Tools of the Trade

  • Define your keywords and audience
  • Identify link building opportunities
  • How to develop search-optimised web content

Part 4: Step-by-step Campaign Creation

  • Pull together all that we've learnt to kickstart a search campaign for your business

Prereqs & Preparation

  • Please bring a laptop to class
  • Familiarity with marketing and communications basics
  • A desire to design and implement an online marketing strategy

About the Instructor

Carol Mau Photo

Digital Marketing Strategist,
Swoop Digital

Carol Founded Swoop Digital 5 years ago. Her main activities are website design & development, SEO, email marketing, Google Adwords, Facebook Ads & Data analysis. She works mainly with small to medium businesses, but also with some corporates and government organisations and has worked in Marketing for over 20 years on big brands like Birds Eye, M&Ms, Sorbent and Kmart and smaller brands like Bounty and Twix. Carol is Google Adwords Certified & a Google Partner - qualified in Adwords Search, Display, YouTube Ads, Google Analytics & Google Shopping, a Certified Practicing Marketer & Associate Fellow of The Australian Marketing Institute which is the peak industry body for Marketing.

Refund Policy

Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

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