Search Marketing Workshop: SEO & SEM
25

Saturday, 25 March

10 am – 4 pm HKT

GA Hong Kong, Garage 8F

8F, 33 Des Voeux Road Central
Hong Kong
$1,200 HKD
Regular Ticket
$1,200 HKD
Total

Questions? Read our FAQs

Search Marketing Workshop: SEO & SEM

Adriana Lica Photo


Digital Commercialisation Lead, HSBC

25

Saturday, 25 March

10 am – 4 pm HKT

GA Hong Kong, Garage 8F

8F, 33 Des Voeux Road Central
Hong Kong
$1,200 HKD
Regular Ticket
$1,200 HKD
Total

Questions? Read our FAQs

About This Workshop

Is your business looking to grow its customer base? Do you care about your customer acquisition costs? If so, that's good because these are some of the most important questions your VCs and partners will ask.

This workshop is designed for startup owners and business / marketing execs looking to build knowledge to tackle two of the most potent marketing channels for any business - SEO and SEM. Students will walk away with a solid base to create a search engine optimised web presence, and a base plan to start ranking for relevant terms in Google.

Takeaways

Part 1: An Overview of the Search Landscape

  • Learn why search is an integral part of your marketing arsenal
  • Discuss methodology and approach to search engine marketing

Part 2: Search Engine Optimization Tools of the Trade

  • Define your keywords and audience
  • How to develop search-optimized web content
  • Identify link building opportunities

Part 3: Paid Search with Google AdWords

  • Define your keyword strategy
  • Draft optimized ads
  • Create a winning campaign structure

Prereqs & Preparation

  • Familiarity with marketing and communications basics
  • A desire to design and implement an online marketing strategy

Students should bring a laptop to class.

About the Instructor

Adriana Lica Photo

Digital Commercialisation Lead,
HSBC

Currently as the Digital Commercialisation Lead at HSBC, Adriana is part of the global Digital Transformation agenda, working on digital investment and new business model projects. Previously, having worked as the Digital Marketing Manager at Swire Properties and Head of Design at Lowe Profero, she has lead digital strategies and APAC wide marketing campaigns for such brands as Apple, Diageo, DFS, KFC, Lexus, Lufthansa, and many more.

Adriana is also a mentor for the Credit Suisse’ Young Founders School, which aims to educate, connect and inspire the next generation of founders in Hong Kong. As a frequent instructor at General Assembly, she continues to contribute to the education cause, and in her spare time, she is a budding entrepreneur having founded the local eCom flower shop - www.BloomBoxHK.com, and a social impact startup, www.GoodwillCollective.com.

Refund Policy

Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

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