Search Marketing Bootcamp: SEO & SEM | Online | May 21
Sotirios Seridis
Founder,
XYZ Lab
About This Workshop
Is your business looking to grow its customer base? Do you care about your customer acquisition costs? If so, that's good because these are some of the most important questions your VCs and partners will ask.
This workshop is designed for startup owners and business / marketing execs looking to build knowledge to tackle two of the most potent marketing channels for any business - SEO and SEM. Students will walk away with a solid base to create a search engine optimised web presence, and a base plan to start ranking for relevant terms in Google.
Takeaways
Part 1: An Overview of the Search Landscape
- Learn why search is an integral part of your marketing arsenal
- Discuss methodology and approach to search engine marketing
Part 2: Search Engine Optimization Tools of the Trade
- Define your keywords and audience
- How to develop search-optimized web content
- Identify link building opportunities
Part 3: Paid Search with Google AdWords
- Define your keyword strategy
- Draft optimized ads
- Create a winning campaign structure
Preparation
- Familiarity with marketing and communications basics
- A desire to design and implement an online marketing strategy
Please Note
- This session is taken completely online using Zoom and Slack.
- You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection. .
- Download Zoom. Zoom is the video conferencing tool we will use. It works a lot like Google Hangouts or Skype. You will need to create an account in order to join the call.
This session is not recorded however you will receive the slides after the session.
About the Instructor
Sotirios Seridis
Founder,
XYZ Lab
Sotirios is a Growth Marketer, Digital Strategist, and Startup enthusiast with a solid track record across all core digital specialties: PPC, SEO, Media Planning, Data Analytics and E-Commerce. He worked for 3 of the world’s leading media agencies: HAVAS, MediaCom and PHD and a number of successful startups in 3 of the world’s major regional hubs: London, Dubai and Singapore. Along the way he managed countless digital campaigns and built 2 digital performance departments from the ground-up, working with a diverse portfolio of local and multi-national companies – including some of the world’s biggest advertisers: Unilever, Volkswagen and Etihad Airways. Moreover, he is a huge start-up enthusiast, helping promising startups to rise off the ground.
Sotirios is a life-long learner, holding a MSc in Strategic Marketing from Cardiff University (UK), a CAM in Digital Campaign Planning from the Chartered Institute of Marketing (UK) and a BSc in International Economic Relations and Development from Democritus University of Thrace (Greece).
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