Search Engine Optimization | Boston

About this class

Since the early days of the web, search has been the ubiquitous discovery tool for web users to find the answers to their questions and solutions to their needs. And since the wide adoption of search, organizations have vied for position in search results using a variety of strategies and tactics to capitalize on this rich source of web traffic.

This class will explain how search engines select websites for top placement (and free traffic). Students will learn how to determine their SEO objective, find the right keywords to target, develop an SEO friendly website with on-site optimization and create content that attracts links. We will also discuss how social media and user behavior affect SEO, provide tips for tracking results over time and suggest SEO tools that can you save you time and money.

Takeaways

-Determine an SEO strategy for your situation.

• Target the right keywords.

• Create content for search engines.

• Measure your progress.

Prereqs & Preparation

None.