Search Engine Optimization Basics
14

Tuesday, 14 April

7 9 pm PDT

GA Los Angeles (Remote Online)

Online Class
Livestream
$55 USD
Regular Ticket
$55 USD
Total

Questions? Read our FAQs

Search Engine Optimization Basics | April 14

Brandon Leibowitz Photo


Owner, SEO Optimizers

14

Tuesday, 14 April

7 9 pm PDT

GA Los Angeles (Remote Online)

Online Class
Livestream
$55 USD
Regular Ticket
$55 USD
Total

Questions? Read our FAQs

About This Class

The wellbeing of our employees, students, clients, instructors, and guests is our number one priority here at General Assembly. We are monitoring the COVID-19 situation very carefully and are adjusting delivery of our programs.

Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one.

Registered students will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you'll need for the session. Registration for this class will close 2 hours prior to the session start in order to allow all students ample opportunity to have the technology enabled.

Learn what search engine optimization (SEO) is all about, starting from the beginning. What is SEO? How do search engines work? What is the ranking algorithm? How can you adjust your marketing strategy based on Google algorithm changes?



What does it take to have a clean website that passes W3C compliance? How do you make a website responsive, mobile friendly, and rank on Google with a mobile version of your website? What code changes and modifications do the major search engines look for when ranking websites? Learn how to market your website on various channels such as directories, forums, social media sites, blogs, news sources, press release sites, and more. Understand that content is king and links are a result of good content that is properly marketed.



We'll cover the basics of link building and how the search engines qualify links, as well as familiarize you with good and bad backlinks and how to obtain those high quality backlinks for your website. We teach you how to build a clean backlink profile that will rank your website for your target keywords.


General Assembly’s classes, workshops and events are recreational and for avocational purposes only. No certificate is awarded.

Takeaways

  • What is SEO
  • How to do SEO in 2020
  • How to do proper on site SEO
  • How to do proper off site SEO
  • How to build quality backlinks
  • How to analyze the results and make sure your ranking for the correct keywords

Preparation

  • You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.
  • This course will occur completely online using Zoom and Slack.
  • Course set up information will be emailed to all students signed up around 24 hours before (and again an hour before) your course launches.

About the Instructor

Brandon Leibowitz Photo

Owner,
SEO Optimizers

I am the founder of SEO Optimizers.

I'm in the internet marketing industry; specifically SEO, Google AdWords, Social Media Marketing, Email Marketing, Affiliate marketing, Paid Advertising, Media Buys, Analytics, & Much More.

I want to help others learn how to market themselves online and grow their web presence. I know how to rank website on Google and other major search engines and I want to share my knowledge with other business owners looking to do the same for their company.

I graduated from college in 2007 with my degree in business marketing when I found a job doing internet marketing; specifically search engine optimization. Since then I have been doing freelance SEO work and guest speaking throughout the country.

facebook.com/seooptimizers
linkedin.com/in/brandonleibowitz

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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