Scale for Success: Build Your Marketing Dream Team

London Campus

GA London, The Relay Building
1st Floor, 114 Whitechapel High Street
London

Scale for Success: Build Your Marketing Dream Team

London

London Campus

GA London, The Relay Building
1st Floor, 114 Whitechapel High Street
London

About this workshop

Are you ready to scale up your venture?

Do you have a product fit and feel ready to build out your marketing organisation but you don’t know what the growth engine needs to look like to achieve your ambitious goals?

Growing your business can be challenging and overwhelming. Having the right foundation of marketing operations, along with the right team, however, can help you achieve your desired business outcomes without compromising on quality.

In this workshop-style class, you’ll learn how to design, build, and operationalise the marketing function for rapid growth. We’ll analyze the steps you’ll need to take to develop and make the most out of your organisational marketing map. We’ll cover agile marketing best practices and process, prioritising and planning your pipeline of marketing activities, and how to both design and cultivate a high performance marketing team.

Who is this workshop for?

This class will be particularly useful for you if:

  • you’re ready to hire your first head of marketing/CMO; or are a first time founder or CMO needing to build out the team
  • you have a junior marketer in house or a couple discipline specific marketing contractors/vendors (content, growth, social) but are lacking the senior marketing leadership; or
  • you’re testing and validating how to acquire and engage customers but don’t know how to connect or use that information to build out the internal capability to deliver

Takeaways

In this workshop you will learn how to:

  • Access the marketing infrastructure needed to deliver on your ventures business and marketing goals
  • Design the marketing organisation and determine roles and hiring priorities
  • Develop the MarTech stack and processes to support and scale your operations
  • Assess and prioritise what marketing activities to test, optimise and operationalise

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