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Rezdy x GA present: Driving Better Business Decisions with Data | May 13

Stephen Toms Photo

Co-Founder, Smithfield Digital

About This Event

After 2020, it's more important than ever for the tourism & hospitality industry to be working smart, not just hard. In this free workshop, learn to leverage data in your business using the data already available to you.

This online workshop will put you in the driver’s seat to understand, analyse, and interpret your business data. You’ll learn to ask the right questions of your data and how to develop recommendations for the business based on your findings.


  • Benefits of adopting data into your marketing strategy
  • How to think like a data-driven marketer
  • Best tracking and analytics tools for your business
  • Case studies

About the Instructor

Stephen Toms Photo

Co-Founder, Smithfield Digital

Stephen is a Lead Instructor for GA in Melbourne, Australia and co-founder of Smithfield Digital; specialising in digital marketing in-house consultancy and custom training.

Combining 20 years digital marketing and education experience in the UK and Australia, Stephen’s trained, consulted and advised some of Australia’s biggest brands on the most effective digital sales and marketing strategies for profitable results.

In early 2016, he co-founded Smithfield Digital - bringing unique energy and fresh ideas, they create innovative, extra-lively workshops that will help you nail your use of digital, social, search and mobile channels.

NAB, Westfield, PSC and Tennis Australia are just some of the businesses that trust him to regularly work with their teams to achieve their digital marketing goals and reach their potential.

As well as leading General Assembly’s range of on-campus and remote Digital Marketing courses Stephen also runs a series of high-energy, practical workshops throughout the year and is a regular guest speaker at industry events and meetups.

In recognition of his exemplary service in the classroom, Stephen has been selected as a member of General Assembly's Distinguished Faculty program.

About Our Partners

Rezdy is the world’s leading independent B2B SaaS booking and distribution platform for tours, activities and attractions. Their powerful booking software helps thousands of tour and activity operators, in over 100 countries, save time and grow their direct business. Operators of all sizes, regardless of their chosen booking software, are further empowered to connect and trade with local and international agents at scale through their unparalleled B2B distribution platform, Rezdy Marketplace. Founded in 2011, Rezdy has headquarters in Sydney, Australia and offices in Las Vegas and Raleigh, USA, with over $1.3 billion in experiences processed through their platform every year.

Find out more.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

Community Code of Conduct

Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.

Rezdy x GA present: Driving Better Business Decisions with Data
Wednesday, 12 May, 2021
8 9 pm EDT
Melbourne (Online)

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