Wednesday, 17 April
The Podium Building, 1 Market St (Entry via Kent Street)
Sydney NSW 2000
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In today’s marketplace, brand is king. Regardless of the nature and size of your organization, it’s important to invest in building a strong brand to define your niche in the marketplace and help you stand out from the crowd.
By answering the most important questions about your brand, audience and competitive landscape, you can then build on this to drive product development, customer acquisition, employee engagement and strategic partnerships.
This workshop will cover how to develop a strong brand using the strategies above, with particular focus on how to build a powerful and impressive online presence.
How to define and position your brand in the marketplace How to develop a strong brand identity and key messages to target your customer(s) How to build a tailored marketing strategy to promote your product or service Marketing tips for driving client and customer engagement to ensure long-term success
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