Remote | Advertising Workshop: Programmatic Media Buying & Planning

Online Campus

Online
Anywhere
Online

Past Locations for this Workshop

Remote | Advertising Workshop: Programmatic Media Buying & Planning | Online

Online Campus

Online
Anywhere
Online

Past Locations for this Workshop

About this workshop

Learn about the Programmatic ecosystem with Jeong-Wan from Omnicom Media Group. In this masterclass you will learn the process of a programmatic ad buy, the ad-tech companies involved, and the benefits for both advertisers and publishers.

This class is perfect for anyone looking for a job in the Advertising industry, wondering how major brands buy media and when to incorporate programmatic buying into your digital marketing plan.

Takeaways

  • How and why media buying evolved into Programmatic
  • The Programmatic ecosystem
  • Data-driven targeting
  • How to structure a Programmatic campaign
  • Future challenges and potential of Programmatic buying

  • Coming up near you

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