Real-Time Advertising Academy with Quantcast

Washington, D.C. campuses

GA D.C. (Northern Virginia)
2231 Crystal Drive - 10th Floor
Arlington VA 22202

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

Past Locations for this Class

Real-Time Advertising Academy with Quantcast

Washington, D.C.

Washington, D.C. campuses

GA D.C. (Northern Virginia)
2231 Crystal Drive - 10th Floor
Arlington VA 22202

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

Past Locations for this Class

About this class

Despite the rapid growth of programmatic, real-time advertising remains a mystery to many in media and marketing. The Real-time Advertising (RTA) Academy is an educational program for marketers to gain key skills to keep apace in a rapidly evolving digital advertising industry. To date, over 3,000 marketers have graduated from the RTA globally.

The RTA Academy courses are designed for marketers at any stage of their career, providing a detailed understanding of the digital ecosystem. Graduates are provided greater knowledge and insight on the language, tools, processes required to launch campaigns, convert new customers and expand their overall objectives.

Students wil learn: + Evolution of Digital Advertising + What is Programmatic? + How Impressions are Bought and Sold + The Interactive Media Ecosystem + The Importance of Data + Measurement & Attribution + Future of Programmatic + Q&A

Takeaways

  • Learn the most up-to-date industry information on the ins and outs of the programmatic ecosystem and be able to speak confidently and intelligently about the space.
  • Discover the challenges and advantages of programmatic/RTB and the use of data to improve ROI.
  • Apply this knowledge to be intuitive, informed and well-equipped media professional who is prepared to ask the right questions to stay informed on important industry issues and new technologies.

Prereqs & Preparation

Some marketing experience recommended, but not required. Welcome for anyone looking to gain a better understanding of the programmatic advertising ecosystem.

Coming up near you

Let’s Keep You Updated

Enter your email to start following

By providing us with your email, you agree to the terms of our Privacy Policy and Terms of Service.