Psychology in UX | Online

Tuesday, 22 June

4:30 6:30 am EDT

Sydney (Online)

$50 AUD

Questions? Read our FAQs

Psychology in UX | Online | June 22

Vincent Feeney Photo

Team Lead, Product Design, Zendesk


Tuesday, 22 June

4:30 6:30 am EDT

GA Melbourne (Online)

$50 AUD
Regular Ticket
$50 AUD

Questions? Read our FAQs

About This Workshop

In this class we'll talk about why considering 'how we think' is such an important part of the design process. The class will cover a basic introduction to psychology as a science and we'll deep dive into some areas that are particularly relevant to the design process. There will be plenty of exercises to illustrate key concepts, with a focus on cognitive biases and mental models.


  • Introduction to the cognitive biases and behavioural economics
  • Mental models deep-dive
  • Why designing for memory is so important
  • An introduction to reframing


Nothing! We’ll start with the basics.

Please Note

  • This session is taken completely online using Zoom.
  • You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection. .
  • Download Zoom. Zoom is the video conferencing tool we will use. It works a lot like Google Hangouts or Skype. You will need to create an account in order to join the call.
  • We will provide a link to the session via email 24 hours in advance - keep an eye on your inbox

This session will not be recorded, however slides will be shared following the class.

About the Instructor

Vincent Feeney Photo

Team Lead, Product Design,

Vinny is a Product Design Team Lead at Zendesk, building software that improves customer relationships. His previous experience includes working as a producer and designer at various agencies across Melbourne, as well as spending some time at Telstra and in the fintech startup world.

Vinny is passionate about using psychology to help solve problems and is scared of the ‘ego-centric’ designer. He has delivered workshops to various businesses, helping them to tackle problems in new ways, looking at perception, reframing and giving psychology a seat at the table.

He is active in the Melbourne meet-up scene, has presented at UX Australia and is a co-host of the Melbourne UX Book Club. Vinny also contributes to various online design blogs like Webdesigner Depot and Sitepoint.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

Community Code of Conduct

Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.

Coming up near you

Let’s Keep You Updated

Enter your email to start following

By providing us with your email, you agree to the terms of our Privacy Policy and Terms of Service.