Psychology in UX | Online

Tuesday, 11 May

4:30 6:30 am EDT

Sydney (Online)

$50 AUD

Questions? Read our FAQs

Psychology in UX | Online | May 11

Vincent Feeney Photo

Design Lead , MYOB


Tuesday, 11 May

4:30 6:30 am EDT

GA Melbourne (Online)

$50 AUD
Regular Ticket
$50 AUD

Questions? Read our FAQs

About This Workshop

In this class we'll talk about why considering 'how we think' is such an important part of the design process. The class will cover a basic introduction to psychology as a science and we'll deep dive into some areas that are particularly relevant to the design process. There will be plenty of exercises to illustrate key concepts, with a focus on cognitive biases and mental models.

Please note:

This workshop is highly interactive with group activities and discussions throughout. To participate you will need to:

  • Have your camera turned on for the entire session
  • Have an accessible microphone
  • Be in a quiet, well-lit space with minimal distractions
  • Strong internet connection


  • Introduction to the cognitive biases and behavioural economics
  • Mental models deep-dive
  • Why designing for memory is so important
  • An introduction to reframing


Nothing! We’ll start with the basics.

In preparation, please download Zoom.

This session is not recorded however, you will receive the instructor’s slides following the session.

About the Instructor

Vincent Feeney Photo

Design Lead ,

Vinny is a Design Lead at MYOB, working on software that helps small businesses. His previous experience includes working as a producer and designer at various agencies across Melbourne, as well as spending some time at Telstra and in the fintech startup world.

Vinny is passionate about using psychology to help solve problems and is scared of the ‘ego-centric’ designer. He has delivered workshops to various businesses, helping them to tackle problems in new ways, looking at perception, reframing and giving psychology a seat at the table.

He is active in the Melbourne meet-up scene, has presented at UX Australia and is a co-host of the Melbourne UX Book Club. Vinny also contributes to various online design blogs like Webdesigner Depot and Sitepoint.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.

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