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Psychology in UX | Online | October 28

$40 USD each
Thursday, 28 October, 2021
4 6 am EDT
Online

About This Workshop

In this class we'll talk about why considering 'how we think' is such an important part of the design process. The class will cover a basic introduction to psychology as a science and we'll deep dive into some areas that are particularly relevant to the design process. There will be plenty of exercises to illustrate key concepts, with a focus on cognitive biases and mental models.

Please note:

This workshop is highly interactive with group activities and discussions throughout. To participate you will need to:

  • Have your camera turned on for the entire session
  • Have an accessible microphone
  • Be in a quiet, well-lit space with minimal distractions
  • Strong internet connection

Takeaways

  • Introduction to the cognitive biases and behavioural economics
  • Mental models deep-dive
  • Why designing for memory is so important
  • An introduction to reframing

Preparation

Nothing! We’ll start with the basics.

In preparation, please download Zoom.

This session is not recorded however, you will receive the instructor’s slides following the session.

If you have any questions please reach out to help@generalassemb.ly

About the Instructor

Vincent Feeney Photo

Team Lead, Product Design, Zendesk

Vinny is a Product Design Team Lead at Zendesk, building software that improves customer relationships. His previous experience includes working as a producer and designer at various agencies across Melbourne, as well as spending some time at Telstra and in the fintech startup world.

Vinny is passionate about using psychology to help solve problems and is scared of the ‘ego-centric’ designer. He has delivered workshops to various businesses, helping them to tackle problems in new ways, looking at perception, reframing and giving psychology a seat at the table.

He is active in the Melbourne meet-up scene, has presented at UX Australia and is a co-host of the Melbourne UX Book Club. Vinny also contributes to various online design blogs like Webdesigner Depot and Sitepoint.

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By providing us with your email, you agree to General Assembly’s Terms of Service, and to receive email updates on courses, special events and GA news. You can change your mind at any time and unsubscribe from GA marketing emails by clicking the "unsubscribe" link located at the bottom of every marketing email or by emailing no.marketing@ga.co.