Do you struggle to write web pages, emails, blogs and other digital copy that capture and hold attention? Are you having trouble convincing online visitors and leads to say "Yes!" at the final step?
Well here’s some invigorating news. You don’t need to be a pro copywriter to convert the curious into customers. The key to writing web copy that connects and sells is understanding psychological triggers - how people think, behave and make choices when they’re reading your messages.
In this 2-hour workshop we’ll:
This workshop is highly interactive with group activities and discussions throughout. To participate you will need to:
You’ll learn how to use psychological triggers to:
Simon has 20 years’ experience as a web content specialist including:
He has produced digital content for, trained staff at, and consulted to hundreds of organisations including:
One day Simon plans to tap away at his keyboard from a swinging hammock strung between palm trees on the sugar white sands of Tulum, Mexico.
Until then, you can find him at this General Assembly course relishing the opportunity to help you make your own "swinging hammock" dream a reality.
We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.
Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.