Psychology & Copywriting: Web Content That Converts | Online | June 23
About This Workshop
Do you struggle to write web pages, emails, blogs and other digital copy that capture and hold attention? Are you having trouble convincing online visitors and leads to say "Yes!" at the final step?
Well here’s some invigorating news. You don’t need to be a pro copywriter to convert the curious into customers. The key to writing web copy that connects and sells is understanding psychological triggers - how people think, behave and make choices when they’re reading your messages.
In this 2-hour workshop we’ll:
peek inside the human brain to see what people think and feel when they’re engaging with web content.
look at tested and proven mental triggers you can use in your copy to persuade more people to buy or take other actions you desire.
You’ll learn how to use psychological triggers to:
sell without sounding like a used car salesman
connect with different emotional needs
capture and hold interest in your messages
gain the trust of your audience
overcome potential customer objections
encourage more action e.g. buying, joining, etc
About the Instructor
Simon has 20 years’ experience as a web content specialist including:
- eight years with e-commerce trailblazers, travel.com.au and lastminute.com, where his weekly email newsletters were read by over half a million subscribers.
- 12 years running his own web copywriting, training and consulting business, Get There.
He has produced digital content for, trained staff at, and consulted to hundreds of organisations including:
- start-ups and SMEs
- big brands such as Microsoft, PayPal, Johnson & Johnson, Canva, Cochlear, Telstra, Greater Union, ING, Jaguar and VW
- clients of advertising, digital and SEO agencies
- government departments and NPO's.
One day Simon plans to tap away at his keyboard from a swinging hammock strung between palm trees on the sugar white sands of Tulum, Mexico.
Until then, you can find him at this General Assembly course relishing the opportunity to help you make your own "swinging hammock" dream a reality.
We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.
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