Psychology & Copywriting: Web Content That Converts | Online
23

Wednesday, 23 June

4:30 6:30 am EDT

GA London (Livestream)

Online Class
Livestream
£35 GBP
Regular Ticket
£35 GBP
Total

Questions? Read our FAQs

Psychology & Copywriting: Web Content That Converts | Online | June 23

Simon Hillier Photo


Owner, Copywriter, Consultant & Trainer, Get There Content Services

23

Wednesday, 23 June

4:30 6:30 am EDT

GA London (Livestream)

Online Class
Livestream
£35 GBP
Regular Ticket
£35 GBP
Total

Questions? Read our FAQs

About This Workshop

Do you struggle to write web pages, emails, blogs and other digital copy that capture and hold attention? Are you having trouble convincing online visitors and leads to say “Yes!” at the final step?

Well here’s some invigorating news. You don’t need to be a pro copywriter to convert the curious into customers. The key to writing web copy that connects and sells is understanding psychological triggers - how people think, behave and make choices when they’re reading your messages.

In this 2-hour workshop we’ll:

  • peek inside the human brain to see what people think and feel when they’re engaging with web content.
  • look at tested and proven mental triggers you can use in your copy to persuade more people to buy or take other actions you desire.

Takeaways


You’ll learn how to use psychological triggers to:

  • sell without sounding like a used car salesman
  • connect with different emotional needs
  • capture and hold interest in your messages
  • gain the trust of your audience
  • overcome potential customer objections
  • encourage more action e.g. buying, joining, etc

Preparation

This workshop will be completely live and online. In preparation, please download Zoom and Slack.

This session will not be recorded, however slides will be shared following the class.

About the Instructor

Simon Hillier Photo

Owner, Copywriter, Consultant & Trainer,
Get There Content Services

Simon has 20 years’ experience as a web content specialist including:
- eight years with e-commerce trailblazers, travel.com.au and lastminute.com, where his weekly email newsletters were read by over half a million subscribers.
- 12 years running his own web copywriting, training and consulting business, Get There.

He has produced digital content for, trained staff at, and consulted to hundreds of organisations including:
- start-ups and SMEs
- big brands such as Microsoft, PayPal, Johnson & Johnson, Canva, Cochlear, Telstra, Greater Union, ING, Jaguar and VW
- clients of advertising, digital and SEO agencies
- government departments and NPO's.

One day Simon plans to tap away at his keyboard from a swinging hammock strung between palm trees on the sugar white sands of Tulum, Mexico.

Until then, you can find him at this General Assembly course relishing the opportunity to help you make your own "swinging hammock" dream a reality.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

Community Code of Conduct

Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.

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