Programmatic Advertising - Today's Digital Marketing Processes

Toronto Campus

GA Toronto
220 King St W, 3rd Floor
Toronto ON M5H 1K4

Past Locations for this Workshop

Programmatic Advertising - Today's Digital Marketing Processes | Toronto

26
Attend the next event on Thursday, 26 September.

Toronto Campus

GA Toronto
220 King St W, 3rd Floor
Toronto ON M5H 1K4

Past Locations for this Workshop

About this workshop

Learn about the Programmatic ecosystem with Jeong-Wan from Omnicom Media Group. In this masterclass you will learn the process of a programmatic ad buy, the ad-tech companies involved, and the benefits for both advertisers and publishers.

This class is perfect for anyone looking for a job in the Advertising industry, wondering how major brands buy media and when to incorporate programmatic buying into your digital marketing plan.

Takeaways

  • How and why media buying evolved into Programmatic
  • The Programmatic ecosystem
  • Data-driven targeting
  • How to structure a Programmatic campaign
  • Future challenges and potential of Programmatic buying

  • Coming up near you

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