Wednesday, 1 August
The Podium Building, 1 Market St (Entry via Kent Street)
Sydney NSW 2000
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In this class, students will learn the basic concepts of programmatic and its role in the digital media landscape
Programmatic has fundamentally changed the media industry and is evolving rapidly to become the central focus point where data, technology and people come together to deliver outcomes for marketers.
In order to keep up with the rapid pace of change, it is crucial that you understand the premise behind programmatic, where it is today and how it will propel our industry into the future.
Students will learn the basic principles of programmatic trading and how it has changed the way digital media is traded and executed. The class will also cover broader implications for the industry, the role that data plays and how the jobs of today will evolve with the technology. Lastly, students will learn some insights into what the future holds for this space and how that will impact advertising as we know it.
This class is for anyone with digital media experience that wants to learn about programmatic.
Students would require a basic understanding of digital media (how it's bought, how it's planned, what role it plays in the media mix) and basic metrics such as what is a CPM, CPC, CPA etc.
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