Product Planning and Visioning: A User Centered Approach to Product Strategy

Washington, D.C. Campus

GA D.C.
509 7th Street NW, 3rd Floor
Washington D.C. 20004

Past Locations for this Class

Product Planning and Visioning: A User Centered Approach to Product Strategy | Washington, D.C.

Washington, D.C. Campus

GA D.C.
509 7th Street NW, 3rd Floor
Washington D.C. 20004

Past Locations for this Class

About this class

Is your team looking for product concepts to capture a new market? Do you need to establish a long-term product strategy? Are you working to set a direction to drive roadmap decisions?

This class will provide you with an approach for creating a long-term product vision that your team and business stakeholders can understand and rally behind. You will learn how to create a long-term vision for your product, establish consensus and buy-in across your organization, and prioritize features for the product roadmap. Product managers and user experience designers will come away equipped to create roadmaps that align with your long-term product strategy.

Takeaways

  • Learn a collaborative approach for creating a long-term product vision
  • Create an Experience Brief to outline business goals, hypothesis about user needs and the competitive landscape.
  • See how to conduct stakeholder interviews to create an Experience Brief, a summary of your business goals for the product
  • Conduct user research for gathering rich and in-depth insights from users, including ethnographic research
  • Create personas and journey maps to outline user needs

Prereqs & Preparation

None.

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