Product Planning and Visioning: A User Centered Approach to Product Strategy | New York City

About this class

Is your team looking for product concepts to capture a new market? Do you need to establish a long-term product strategy? Are you working to set a direction to drive roadmap decisions?

This class will provide you with an approach for creating a long-term product vision that your team and business stakeholders can understand and rally behind. You will learn how to create a long-term vision for your product, establish consensus and buy-in across your organization, and prioritize features for the product roadmap. Product managers and user experience designers will come away equipped to create roadmaps that align with your long-term product strategy.

Takeaways

• Learn a collaborative approach for creating a long-term product vision
• Create an Experience Brief to outline business goals, hypothesis about user needs and the competitive landscape.
• See how to conduct stakeholder interviews to create an Experience Brief, a summary of your business goals for the product
• Conduct user research for gathering rich and in-depth insights from users, including ethnographic research
• Create personas and journey maps to outline user needs

Prereqs & Preparation

None.