Product Marketing Strategy | Washington, D.C.

About this class

The success of every product lies in its customer base and brand value. This workshop will cover how to develop an end to end product marketing strategy for technology products. This includes user research and usability testing, product positioning in pre and post sale, and marketing strategy to attract and retain customers, increase brand value, and continuously improve the product. This workshop will also breakdown the role of product marketing within a larger product and engineering team. Aimed at beginner and intermediate marketers as well as entrepreneurs looking to develop an end to end strategy to bring their products to market. Rooted in exercises, you’ll walk away with a high-level marketing strategy and framework where you can then dive deeper on a tactical level.

Takeaways

• Understand the role of product marketing within a product structure
• Develop a sound strategy for product positioning married with user research
• Create an end to end product marketing strategy that includes online and offline channels
• Understand the messaging nuances between different stages of the product lifecycle