509 7th Street NW, 3rd Floor
Washington D.C. 20004
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The success of every product lies in its customer base and brand value. This workshop will cover how to develop an end to end product marketing strategy for technology products. This includes user research and usability testing, product positioning in pre and post sale, and marketing strategy to attract and retain customers, increase brand value, and continuously improve the product. This workshop will also breakdown the role of product marketing within a larger product and engineering team. Aimed at beginner and intermediate marketers as well as entrepreneurs looking to develop an end to end strategy to bring their products to market. Rooted in exercises, you’ll walk away with a high-level marketing strategy and framework where you can then dive deeper on a tactical level.
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