Product Marketing Fundamentals
17

Friday, 17 February

10 am – 1 pm PST

GA SF

225 Bush Street, 5th Floor (East Entrance)
San Francisco , CA 94104
$65 USD
Regular Ticket
$65 USD
Total

Questions? Read our FAQs

Product Marketing Fundamentals

Hector Lopez Photo


Marketing Leader / Advisor / Entrepreneur

17

Friday, 17 February

10 am – 1 pm PST

GA SF

225 Bush Street, 5th Floor (East Entrance)
San Francisco , CA 94104
$65 USD
Regular Ticket
$65 USD
Total

Questions? Read our FAQs

About This Class

This class is an introduction to product marketing for web technology products. We will cover:

  • Market and User Research (Quantitative and Qualitative)
  • Product Positioning
  • Launch Plan and Strategy
  • Post-Launch Surveys / Feedback Loops
  • User Engagement and Community

Takeaways

  • Develop and execute a user research plan to inform product roadmaps and marketing strategy.
  • Craft a launch strategy and communication plan for product and feature launches.
  • Formulate product positioning and key value propositions for marketing materials.
  • Outline a multichannel strategy for new user acquisition and engagement programs.
  • Leverage your community of power users to provide critical feedback and evangelize your products.

Prereqs & Preparation

Recommended:

  • Please come to class with a product or service you would like to work on during class.

About the Instructor

Hector Lopez Photo

Marketing Leader / Advisor / Entrepreneur

Hector Lopez is a marketing leader with 18 years of marketing, operations, and multi-category product management experience for companies with revenues up to $19B and global brands - Nike, Gap, Electronic Arts, and Yahoo.

As the CEO of Lopez & Company, he is a consultant and trusted adviser helping companies large and small on strategic and tactical issues so they get the most out of their marketing. Hector works directly with CEOs and their teams to tackle the most important problems facing the business and has worked with companies in entertainment, mobile, and social media.

Refund Policy

Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

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