Product Marketing Fundamentals

San Francisco campuses

GA San Jose, WeWork
75 E Santa Clara Street
San Jose CA 95113

GA SF
225 Bush Street, 5th Floor (East Entrance)
San Francisco CA 94104

Past Locations for this Class

Product Marketing Fundamentals

San Francisco

San Francisco campuses

GA San Jose, WeWork
75 E Santa Clara Street
San Jose CA 95113

GA SF
225 Bush Street, 5th Floor (East Entrance)
San Francisco CA 94104

Past Locations for this Class

About this class

This class is an introduction to product marketing for web technology products. We will cover:

  • Market and User Research (Quantitative and Qualitative)
  • Product Positioning
  • Launch Plan and Strategy
  • Post-Launch Surveys / Feedback Loops
  • User Engagement and Community

Takeaways

  • Identify opportunities to add value as a product marketer
  • Define the value of customer research and how to design actionable research
  • Create and use positioning to differentiate your product and impact marketing objectives
  • Identify opportunities for strong product launches

Prereqs & Preparation

Please come to class with a product or service you would like to work on during class.

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