Product Marketing Fundamentals

Boston campuses

GA Boston
125 Summer Street 13th Floor
Boston MA 02110

Past Locations for this Class

Product Marketing Fundamentals

Boston

Boston campuses

GA Boston
125 Summer Street 13th Floor
Boston MA 02110

Past Locations for this Class

About this class

This class is an introduction to product marketing for web technology products. We will cover:

  • Market and User Research (Quantitative and Qualitative)
  • Product Positioning
  • Launch Plan and Strategy
  • Post-Launch Surveys / Feedback Loops
  • User Engagement and Community

Takeaways

  • Identify opportunities to add value as a product marketer
  • Define the value of customer research and how to design actionable research
  • Create and use positioning to differentiate your product and impact marketing objectives
  • Identify opportunities for strong product launches

Prereqs & Preparation

Please come to class with a product or service you would like to work on during class.

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