A great product will almost never receive the recognition it deserves without a solid product marketing strategy. What can you do to launch a product successfully? Suited for small business owners, marketers looking to expand their knowledge or anyone interested in learning more, this interactive 3-hour session provides an introduction to product marketing for anyone interested in learning how product marketing can add the most value at every stage of a product’s lifecycle. Students will learn the fundamentals of research design, positioning, and launch strategies.
We will cover:
Please come to class with a product or service you would like to work on during class.
Jacob Hkeik looks to bring the best of technology and people together to create meaningful results. He is currently at Salesforce as a Product Marketing Manager responsible for the Sales Buyer portfolio of products across Asia Pacific. Before Salesforce, he was at Apple where he worked across through six different teams, including Enterprise Sales and Product Marketing.
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