Product Marketing Fundamentals | Online | March 24

$50 USD each
Thursday, 24 March, 2022
8 11 pm EDT
Online

About This Workshop

A great product will almost never receive the recognition it deserves without a solid product marketing strategy. What can you do to launch a product successfully? Suited for small business owners, marketers looking to expand their knowledge or anyone interested in learning more, this interactive 3-hour session provides an introduction to product marketing for anyone interested in learning how product marketing can add the most value at every stage of a product’s lifecycle. Students will learn the fundamentals of research design, positioning, and launch strategies.

We will cover:

  • Market and User Research (Quantitative and Qualitative)
  • Product Positioning by promoting its unique selling proposition (USP)
  • Launch Plan and Strategy include A/B testing
  • Post-Launch Surveys / Feedback Loops to continually refine your marketing strategy
  • User Engagement and leverage on the buzz in the Community

Please note:

This workshop is highly interactive with group activities and discussions throughout. To participate you will need to:

  • Have your camera turned on for the entire session
  • Have an accessible microphone
  • Be in a quiet, well-lit space with minimal distractions
  • Strong internet connection

Takeaways

  • Identify opportunities to add value as a product marketer
  • Define the value of customer research and how to design actionable insights
  • Create and use positioning to differentiate your product and impact marketing objectives
  • Identify market opportunities for strong product launches

Preparation

In preparation, please download Zoom.

This session is not recorded however, you will receive the instructor’s slides following the session.

If you have any questions please reach out to help@generalassemb.ly

About the Instructor

Jacob Hkeik Photo

Product Marketing Manager, Asia Pacific, Salesforce

Jacob Hkeik looks to bring the best of technology and people together to create meaningful results. He is currently at Salesforce as a Product Marketing Manager responsible for the Sales Buyer portfolio of products across Asia Pacific. Before Salesforce, he was at Apple where he worked across through six different teams, including Enterprise Sales and Product Marketing.

Community Code of Conduct

Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.

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By providing us with your email, you agree to General Assembly’s Terms of Service, and to receive email updates on courses, special events and GA news. You can change your mind at any time and unsubscribe from GA marketing emails by clicking the "unsubscribe" link located at the bottom of every marketing email or by emailing no.marketing@ga.co.