This interactive 3-hour session provides an introduction to product marketing for anyone interested in learning how product marketing can add the most value at every stage of a product’s lifecycle. Students will learn the fundamentals of research design, positioning, and launch strategies.
This workshop is highly interactive with group activities and discussions throughout. To participate you will need to:
Jacob Hkeik looks to bring the best of technology and people together to create meaningful results. He is currently at Salesforce as a Product Marketing Manager responsible for the Sales Buyer portfolio of products across Asia Pacific. Before Salesforce, he was at Apple where he worked across through six different teams, including Enterprise Sales and Product Marketing.
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