Product Marketing Fundamentals

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Class

Product Marketing Fundamentals

Washington, D.C.

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Class

About this class

This class is an introduction to product marketing for web technology products. We will cover:

  • Market and User Research (Quantitative and Qualitative)
  • Product Positioning
  • Launch Plan and Strategy
  • Post-Launch Surveys / Feedback Loops
  • User Engagement and Community

Takeaways

  • Develop and execute a user research plan to inform product roadmaps and marketing strategy.
  • Craft a launch strategy and communication plan for product and feature launches.
  • Formulate product positioning and key value propositions for marketing materials.
  • Outline a multichannel strategy for new user acquisition and engagement programs.
  • Leverage your community of power users to provide critical feedback and evangelize your products.

Prereqs & Preparation

None.

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