Product Marketing Foundations

Past Locations for this Event

Product Marketing Foundations | Dallas

Past Locations for this Event

About this event

If you've ever had a delightful moment with software, been asked for feedback on the amazing (or not so amazing) product or watched an incredible session at a business event – chances are, you’ve experienced the work of a Product Marketer.

In this workshop, you will learn the basics of Product Marketing: what Product Marketing is, why the team is important and how to become one.


  • What is Product Marketing

  • Who Product Marketing works with

  • Principles of Product Marketing

  • Pathways to become a Product Marketer

  • Resources and Next Steps

Prereqs & Preparation


This is a session for beginners; no prior knowledge is required.


We know that there is a lot of concern about the Coronavirus. The wellbeing of our students, clients, instructors, employees, and guests is our number one priority here at General Assembly. We have therefore moved our programming to a live online learning environment.

Please Note

  • This session is taken completely online.
  • You will need a computer and a strong internet connection.
  • Download Zoom. Zoom is the video conferencing tool we will use. It works a lot like Google Hangouts or Skype. You will need to create an account in order to join the call.
  • We will provide a link to the session via email 24 hours in advance - keep an eye on your inbox

Please contact or phone GA Sydney on (02) 8318 2912 if you have any questions, concerns or need assistance.

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