Product Management Course: Richmond
Hundreds of Premier Companies Trust GA's Product Management Training Programs — Here Are Just a Few
Inside Our Best-in-Class Curriculum
Designed With a Focus on Real-World Relevance
Concentrate on the most important skills for navigating the product life cycle on the job, from planning and prioritization to validating assumptions and monitoring metrics. GA’s product management advisory board curates the best practices and innovative teaching approaches of our entire expert network to meet evolving employer demands. Its work ensures that students graduate ready to tackle the challenges they’ll face in the field as product managers.
Launch Viable, Market-Tested Products and Features
This product management course is designed for students with a range of professional experiences — including beginners. Updated for 2020, its curriculum includes a renewed focus on Agile best practices, stakeholder management, and working with data. Take a deep dive into essential concepts and tools behind the end-to-end PM process, and get hands-on experience solving real problems for users.
Get a Head Start With Pre-Course Prep Lessons
Once you enroll, we equip you with online, self-paced preparatory lessons to set you up for success. Dive into essential concepts for product managers and gain a common vocabulary to start collaborating with classmates on day one.
Real-World Portfolio Projects
Graduate with a polished capstone project. Apply the end-to-end PM process to develop a product or feature that’s aligned to both customer needs and business goals. Compile documentation and deliver a compelling stakeholder presentation to share your insights.
Individualized Instructor Support
Get guidance, feedback, and more from experts who are dedicated to supporting your learning and career goals. Instructors are on hand in class and during office hours to offer real-time support and help you turn ideas into action.
Global Network of 70K+ Alumni
Create connections with peers that last well beyond your time in the classroom. As part of the GA alumni community, you’ll gain access to networking events and workshops to keep evolving your career for years to come.
Continue Learning, Post-Course
We know your journey doesn’t end when the course does! Prepare for your next steps with a series of optional and self-paced lessons in resume writing, interview preparation, job search strategies, and personal branding.
Graduate With a Professional Portfolio: Sample Projects
“This was possibly the best course I've taken in the last decade. Not only were the instructors knowledgeable and able to deliver the content in an accessible way, they supplemented discussion topics with loads of real-world information from their personal experiences... The caliber of professional connections I made in the class alone made the course worth it.”
Assistant Vice President, Technology Product Management, LPL Financial
Nataly Zeldin, GA Online Graduate
These expert product managers and entrepreneurs bring in-depth experience from the field to the classroom each day, providing invaluable insights into succeeding on the job.
GA instructors are committed to providing personalized feedback and support to help you gain confidence with key concepts and tools.
Case Study: BNP Paribas Cardif Partners With GA for Product Management Training
Problem: By identifying the professions of tomorrow to support the company development, global insurance leader BNP Paribas Cardif sought to give employees the opportunity to grow their careers — or start new ones.
Solution: As part of its Strategic Workforce Planning initiative, the SKILLS UP programme is a five-year partnership with General Assembly to train employees in future-facing topics, including product management.
Impact: “This is completely unlike traditional training programmes, where you go back to your everyday routine as soon as it’s over. The participants build projects, putting their newly acquired skills into action immediately. And the training programmes deal not only with technical dimensions but also with resources and new methodologies linked to behavioural and relational skills: lean startups, the Agile Method, capacity to work in a multi-disciplinary context, presenting a project, and so on.” — Nathalie Doré, Chief Digital and Acceleration Officer, BNP Paribas Cardif
Case study source: BNP Paribas Cardif
Flexible Financing Options
Receive full or partial tuition reimbursement from your company.
As low as
per your employer’s benefits
Save $250 on the full $3,950 tuition by paying in full upfront.*
*Currently only available in select U.S. markets.
0%-Interest, $0-Fee Loans
*Loan approval subject to eligibility.
As low as
Divide tuition into two, three, or four easy payments.
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Frequently Asked Questions
Why are product management skills relevant today?
How do companies like Google and Adobe decide which new features to launch for their users? Enter product managers. Lying at the intersection between business, design, and technology, product management is the practice of identifying and building out products that are viable, feasible, and desired by your customers.
Whether they’re developing their own product or working within a larger organization, product managers work with key stakeholders, designers, and developers to ensure that the final product satisfies both business objectives and customer needs. It’s no wonder why LinkedIn ranks product manager as one of its most promising jobs — openings for the role have grown 29% year over year in the United States alone.
What are the professional backgrounds of product management students?
Product Management is the best course for new product managers, entrepreneurs, and others exploring a career that bridges business, design, and tech. You’ll find a diverse range of students in the classroom, including:
New product managers who may have been recently promoted into the role or have been informally taking on PM tasks.
Entrepreneurs applying product management principles to their own startup, and other professionals undertaking passion projects on the side.
Non-PM professionals such as UX designers, engineers, and project managers who work with product teams and are looking to build fluency in the discipline.
Ultimately, this program attracts a community of eager learners who have an interest in working cross-functionally and bringing successful products to life.
What does my tuition cover?
Here are just some of the benefits you can expect as a GA student:
40 hours of expert instruction designed to build a strong foundation in critical skills for product managers.
Robust coursework, including expert-vetted lesson decks, project toolkits, and more. Refresh and refine your knowledge throughout your professional journey as needed.
A real-world project where you’ll apply the end-to-end PM process, developing a product or feature that’s aligned to both customer needs and business goals.
Individual feedback and guidance from instructors and TAs during office hours. Stay motivated and make the most of your experience with the help of GA’s dedicated team.
Exclusive access to alumni discounts, networking events, and career workshops.
A GA course certificate to showcase your new skill set on LinkedIn.
Connections with a professional network of instructors and peers that lasts well beyond the course. The global GA community can help you navigate and succeed in the field.
Will I earn a certificate?
Yes! Upon passing this product management training course, you will receive a signed certificate of completion. Thousands of GA alumni use their course certificate to demonstrate skills to employers and their LinkedIn networks. GA’s Product Management course is well-regarded by many top employers, who contribute to our curriculum and use our programs to train their own product managers.
Who teaches this product management course?
Our instructors represent the best and brightest product managers who have worked for Google, eBay, and Zendrive. They combine in-depth knowledge as practitioners with a passion for nurturing the next generation of talent.
We work with a large pool of experienced instructors around the world. Please speak with our Admissions team to find out who is teaching the upcoming course in your location.
Are there any prerequisites for this product management course?
This is a beginner-friendly program with no prerequisites, although students may have had exposure to product development concepts or be informally taking on PM responsibilities in their current role. Whether you’re new to the field or you’re looking to formalize your practice, our curriculum will enable you to explore critical tools for navigating the product life cycle and put them to work for you, your company, and your career.
Our Admissions team can discuss your background and learning goals to advise if this course is a good fit for you.
Can I work full-time while enrolled in this product management course?
Yes! All of our part-time courses are designed for busy professionals with full-time work commitments. Depending on your location, classes meet twice per week in the evenings, or all day on Saturday. If you’re able to dedicate a full week to learning, we also have a full-time, accelerated 1-week option. You may opt to take this course in-person at one of our 30+ campuses or online via our Remote classroom setup.
You will be expected to spend time working on homework and projects outside of class hours each week, but the workload is designed to be manageable with a full-time job.
If you need to miss a session or two, we offer resources to help you catch up. We recommend you discuss any planned absences with your instructor.
Which format should I take this product management course in — on campus or online?
It’s up to you! Our Remote courses offer a learning experience that mirrors GA’s on-campus offerings but allow you to learn from the comfort of home. If you don’t live near a GA campus, have a busy travel schedule, or just want to save yourself the commute, a Remote course could be a good option for you, if available in your market. You’ll still get access to the expert instruction, learning resources, and support network that GA is known for.
If you prefer to learn alongside your peers and can make it to campus, our in-person courses allow you to take advantage of our beautiful classrooms and workspaces.
Our Admissions team can advise you on the best format for your personal circumstances and learning style.
What are my financing options?
We offer a variety of different financing options, including installment plans, so you can focus on what counts — your education. Plus, more than 45% of our part-time students receive full or partial tuition reimbursement from their employers. Speak with our Admissions team to learn more and find the best fit for you and your finances.
What projects will I work on during the course?
For your final project, you’ll apply all of the concepts and tools learned in the course to develop a product or feature of your choice. You’ll get hands-on practice with each step in the PM process and create professional-standard documentation spanning market research, prototyping, health metrics, and more. You’ll also deliver a final presentation, which can serve as a case study for stakeholders, future employers, and your portfolio.
We encourage you to tackle a product challenge that’s related to your work or a passion project you’ve been meaning to carve out time for.
Throughout this product management training course, you’ll also complete a number of smaller projects based on real-world examples that are designed to reinforce what you’ve learned in each unit.